Search Engine Optimization (SEO) is endorsed as one of the most germane marketing strategies that accelerate the visibility of a website, thereby increasing the traffic. As an online marketing blueprint, SEO reviews how search engine operates, keywords used by people, how usability, experience and content affect rankings, search engine tools and services etc. It circumscribes both the technical and creative elements for improving rankings, driving traffic, and increasing awareness in search engines. This process has been done to locate your website on top of the search engine result pages (SERP) of major search engines like Google, Yahoo etc. Getting placement on the very first page of any major search engines shows the credibility of a site; hence, supports in earning the trust of viewers, and every business yearns to reach there.
The Changing SEO World Scenario
Modern business algebra has changed a lot by getting perched into the virtual world. When this has opened the possibility of getting your business noticed, it posed challenges in many ways, as everybody has access to every facility. For putting signature in the respective field by confronting the competitors, contemporary business adopts new techniques for being a forerunner of the current race.
Since its advent in 1990’s, SEO marketing has undergone prominent changes. Earlier methods involve keywords stuffing, meta keywords tag etc., which opened the way for link building for smooth navigation from 2004. By 2010, there has been a substantial boom in mobile use that further helped people to get access to internet and mobile friendly websites including Facebook. The scope of SEO is ever expanding, as websites contend for getting placement at the top.
Major search engines like Google, Yahoo and Bing drive majority of web traffic. With the increase in smart phone users, people spend maximum time in social media, and business gets benefitted by this. In spite of the rampant use of social media, search engines are the principal method of navigation for almost all web users. Due to this online behaviour, it is pertinent to optimize your website.
Vidaan adopts different methods to optimise your website. Mainly, there are two ways of doing SEO:-
(i)Manual way - This process involves On Page and Off Page techniques. On Page techniques comprise of page titles, meta descriptions, meta tags, URL structures, body tags, keywords density, image SEO, internal linking etc. Off Page Optimization stands for work done immediately off your website that includes social networking sites, niche forum posting, blog posting, search engine submission, niche directory submission, social bookmarking, link baiting, image sharing, business reviews, local listing etc.
Manual way of optimization has many advantages. As you have full control over SEO strategies, the task can be accomplished according to your plan. This gives you the liberty to choose where your site is linked from. Though it is time consuming, slow and expensive, manual way is mostly recommended over the automatic one.
(ii)Automatic way - This method also embraces On Page and Off Page techniques. Social bookmarking soft wares are used to implement this strategy. This is cheaper compared to the manual one and gives accurate and up-to-date information on keyword rankings. But, if it is not used properly, it can generate low quality backlinks. Other important methods involve cross linking between pages of same site, writing content and updating it constantly etc. Content writing segment involves blog posting, article submission, comments and other relevant descriptions that proffer sporadically searched keywords. Updating content has to be done regularly to get the benefit of reaching out to maximum audience.
At Vidaan, we follow White Hat techniques for SEO tactics and create SEO friendly websites for positioning your website on top of major SERPs, thereby improving your site’s conversion rate.